Digital Transformation

A digital transformation is a complete business transformation. It’s crucial to keep this in mind if you’re seriously considering transforming your business. It’s not just about updating IT systems and apps. It’s a cultural shift, and a reimagining of all of your company’s processes and ways of doing things.

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Signs that a business needs a digital transformation

Signs that your business is in need of a digital transformation can appear across different parts of your organization. They may not scream “It’s time to go digital!” or “Why aren’t you on Instagram?” Instead, they could manifest as a diverse set of business problems.

If one or more of the items on our checklist rings true, it might be time to think seriously about developing a digital transformation strategy.

You’re not getting the referrals that you used to get.
Repeat business isn’t repeating like it used to.
Tried-and-true promotions are no longer generating leads.
Cross-departmental complaints are mounting about a lack of collaboration and information sharing, teams operating in silos, and so on.
Your technology systems feel old — employees are asking for features they’re used to from consumer apps.

Building a Digital Transformation Strategy

Remember that just as digital transformations are about business first, and digital second, problems with your business data may be signals to look more closely at how your company is doing business generally.

“In fact, it's usually situations like these that make you realize you don't have great visibility into your own business data or, even worse, have lost touch with what your customers want and need.”

Laurie McCabe, Co-Founder and Partner at SMB Group

If you’re seeing red flags and realizing that your business data isn’t centralized, accessible, and working for you, what’s next? It’s time to craft a digital transformation strategy.