Many fields in artificial intelligence overlap, but they all share a common goal: to make a program that can assist humans by making a machine smarter. This requires a lot of data. Luckily for businesses, data is so available that there’s a term for it: big data. Unfortunately, companies are better at collecting data — about their customers, about their products, about competitors — than analyzing that data and designing strategy around it.

This is where artificial intelligence, in all its forms, comes into play. Business technology with AI built in takes data and turns it into insights, predictions, and departmental tools that can give employees a reprieve from menial tasks. It helps make big data make sense, pushes companies to the forefront of their industries, and gives companies the information they need to create truly personalized relationships with their customers.

In short, AI solutions give businesses the boost they need to reach their customers in a more meaningful, personalized, and mutually beneficial way.